HUGE FREAKIN' ROUTER
To excite the imaginations of business and technology decision makers, we departed from the usual speeds and feeds approach and prompted a school teacher, a film director and a billionaire, asking them what they would do with 90 terabits per second. The answers spoke volumes about the power of the new Cisco router that was breaking speed records.
SELF-DEFENDING NETWORK
A self-defending network protects worms, viruses, malware, but most importantly, it defends against human nature.
IBM
We created a campaign that spoke candidly to technology resellers by showing the urgency of embracing e-business.
SAP
The best-run businesses run SAP. And SAP ran these ads that spoke to business people in their vernacular, offering smart solutions to their business problems. The campaign didn't just promote software; we offered smart, practical solutions to real-world business problems. This approach resonated with decision-makers because it connected technology with tangible business outcomes, making SAP the go-to solution for organizations seeking to operate at their best.
